The Big Knit is a joint campaign between Age UK and innocent drinks to help vulnerable older people. You knit the hats, innocent drinks wear them and 25p of every drink sold will go to Age UK.
Knitters, we need you! We’re thrilled to announce that The Big Knit campaign is back for 2014. Age UK has been tasked with knitting 800,000 hats which will adorn innocent smoothie bottles next February!
Every bottle sold will generate a 25p donation from innocent to support Age UK’s Spread the Warmth campaign, helping older people during the cold winter months.
It’s really simple:
Choose your pattern from our knitting patterns. Alternatively, why not try out your own ideas – it could be inspired by anything from a new fashion trend to your favourite fruit!
Knit your hats and send them to us by the 14th November 2014 to: The Big Knit, Age UK, Tavis House, 1-6 Tavistock Square, London WC1H 9NA.
Keep an eye out in stores in February 2015 when the hats you’ve knitted will be sold on innocent smoothie bottles!
Never fear – you can get involved by *texting ‘Knit’ to 70004 to donate £3 towards the campaign.
Last year, you helped to raise over £200,000, a massive thank you from the Big Knit team here at Age UK to everyone who took part!
If you have any questions or want to find out more information, please contact the Big Knit team at firstname.lastname@example.org
*Text Costs £3.00 plus network charge. Age UK receives 100% of your donation. Obtain bill payers permission. Customer Relations 0800 169 8787. Age UK is a charitable company limited by guarantee and registered in England and Wales (registered charity number 1128267 and registered company number 6825798). ID201517 07/13. Your local Age UK/Age Cymru/Age Scotland/Age NI will receive 25p from every hat they contribute to the national Big Knit campaign in 2014.
How the Big Knit helps older people
As many as 25,000 older people may die needlessly this winter because of the cold. The money raised through the Big Knit supports our Spread the Warmth campaign, helping older people during the cold winter months through befriending visits, emergency cold weather support, warm meals and other vital services.
In addition to raising muchneeded funds for the Spread the Warmth campaign, the Big Knit is a great way to bring people and communities together. Knitting groups have been held up and down the country for people to get involved, share patterns and have a cup of tea or two!
‘The Big Knit campaign couldn’t happen without the support of thousands of amazing people across the UK who take part and knit woolly hats to adorn innocent smoothies each year.’ – Douglas Lamont, CEO at innocent If you have any questions or want to find out more information, please contact the Big Knit team at email@example.com.